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Chiropractic Coaching Scam Alert

Posted by Matthew Loop DC | December 20, 2008 .
by Matthew Loop, DC

Within the last two years I’ve been a speaker at countless chiropractic seminars and homecomings, and I hear countless horror stories of recent grads and experienced doctors who have been victims of bad chiropractic coaching and useless management consulting. If something sounds like it’s really too good to be true, then we have to trust our instincts on these things. When a DC joins one of these useless companies for fear of failure, it can have some serious consequences. There are some real “piranhas” out there that feed on desperate chiropractors, and it’s time someone put a stop to it.

This isn’t just to warn good chiropractors, it’s to warn the consulting groups as well. If you don’t have something worth consulting about, get out of the business because you’re taking money from innocent people. For all of you that charge too much and just are out there to support your own interests. take a hike. You know why these consulting groups aren’t worth their weight in salt? They still use ancient marketing tactics that didn’t even work when they were used in the 1970’s, that’s why. The world of marketing is constantly changing, and if you’re working with a consultant that doesn’t care enough for you to be up-to-the-minute in their practice, then they’re just no good.

Do an intense evaluation from inside out with your chiropractic practice, finding those areas that you need help with. Even in this sagging economy, many DC’s are doing very well. I typically find that the marketing and new patient acquisition aspects of most practices is what chiropractors want to substantially ramp-up. If you need new patients, you should first seek out forms of marketing and advertising that are free. Believe it or not, the best advertising is free in today’s time. Don’t let anyone tell you otherwise. For example, did you know you can use YouTube and create videos to bring patients into the office and dominate the competition and search engines? Did you know you could use Myspace or Facebook to connect with local people in your area and brand yourself and your office?

In times of economic uncertainty, more innovative and strategic methods like the ones mentioned above are needed to make your office recession-proof. However, there isn’t a single chiropractic consultant that teaches these tactics, though. Reason being, most have not been adaptable and are still stuck in the past. A word of advice, if you encounter a chiropractic coaching firm that claims to know it all and does not have to learn more, stay away!

Keep these things in mind when you’re selecting a practice management group. Are their testimonials from prior customers actually real? Sometimes they are not. Next, make sure they specialize in exactly what you need. A sort of “handy-man” consultant can’t necessarily fix the very specific problems you’re having. You need someone who can work for you and you alone. If you want someone who focuses on internet marketing, don’t pick someone who knows nothing about it. Lastly, make sure they’re up to the times. If they aren’t knowledgeable in internet marketing and world communications, they can’t help you one bit. Not only do they have to know about these things, they have to be able to DO them.

If you want to start advertising today for free online, I recommend you start with YouTube.com, Myspace.com, Wordpress.com, Facebook.com, Digg.com, EzineArticles.com, Free-Press-Release.com, and Twitter.com. This is the very first step to unbelievable success. And it’s as simple as a click away.

There are countless others, but start with these. Web 2.0 sites are absolutely free and are the cutting-edge marketing arenas in the world today. You’re going to begin to see tons of new chiropractic patients walking through your door in no time at all. There are other opportunities for income on these sites as well. If you do this today, you’ll be in the elite, because nearly 95% of the chiropractic profession is in the dark about this form of marketing. Social media is the answer for chiropractors, and you can be at the forefront of it.

Let’s be clear, not every chiropractic consultant is a scammer. There are still some legitimate groups out there who are proven and respected. Ask your colleagues for referrals before you pick a firm. You need someone who you can trust to help your business reach the next level, and that someone needs to understand today’s market. Not the market from the 1980’s.

About the Author:
Want to get New Patients with Free chiropractic marketing using the internet? If you’re tired of the same ineffective, old marketing strategies that your chiropractic coaching “pro” shoved down your throat, visit http://DCincome.com to learn the secrets.

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2 Comments so far
  1. Chrissy December 20, 2008 7:44 pm

    Based upon truths, and amazingly written, reading “The Worst Kind of Lies” is like opening a window into a corporate world of money and power driven by need and greed.

    John Patrick Lamont draws upon fourteen years of experience working within the life insurance industry to write his novels. “The Worst Kind of Lies” reads more truth than fiction.

    Great book to read to keep you prepared for any types of insurance scams!

  2. The Chronicle of Coaching - News of the Week - December 25, 2008 | Welcome to The Coaching Commons December 25, 2008 2:09 pm

    [...] can I find out exactly what my investment money is being used to fund? NOTE: Audio not reviewed Chiropractic Coaching Scam Alert December 20, 2008, By Matthew Loop A word of advice, if you encounter a chiropractic coaching firm [...]


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