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Article Marketing - the Do’s and Do Not’s of Article Marketing

Posted by Barry Walls | October 18, 2009 .
by Barry Walls

Over the past year or so there has been a huge increase in the numbers of people attempting to use article marketing to promote their businesses. It is an unfortunate fact that many article marketers have only a vague idea of what the method is all about and have fallen for some of the less reputable methods associated with it.

Article Marketing has been with us since printing has been used for mass communication. The most common type is when a particular type of company writes a valuable article about an aspect of their business which has popular appeal (keeping your pet healthy, for example) and allows a periodical to publish it for no cost as long as the details of their business are allowed to be displayed with it.

It truly was a win-win situation. The publication kept their readers happy because they would have a very well written piece of content the business was happy because they received free advertising.

Flash forward to today, the internet is seeing explosive growth every hour of every day and the people who are putting up websites are hungry for content that will help give their readers and search engines something of value and a reason to keep coming back for more. The demand for content from these website owners is extremely high and this is actually a bit of a problem.

In modern times, we have the internet which is growing by leaps and bounds on the hour there are vast amounts of websites being put up every second of every day and those who are creating these sites are in constant search of content to put on their website so the search engines will find their site worthy to put in the rankings and so people will rely on the site for information. Because of all these webmasters putting sites up the desire for content is getting to be quite high and this actually presents a problem. .

So long as you do this, you are not violating any terms of service. Another solution people have come up with to try and help website owners to get fresh content is a creation called an article spinner. An article spinner is a piece of software that will take an article and most use a thesaurus and replace words with synonyms and change the order of the paragraphs and sentences. While this type of software is freely and widely available there is an inherent risk in using it.

Search engines are becoming much more sophisticated in the way that they recognise what they are seeing. Most search engines are looking for value for their customers and will often disregard anything that they see as being duplicated. This can lead to pages being de-indexed or not being indexed at all.

The owners of article directories try to appease the search engines as much as they possibly can. A large part of their income is derived from site visitors clicking on the ads on the article pages. Should the article directories get into the bad graces of the search engines it could result in them losing significant income because their rankings for top keywords would plummet and they would not only lose visitors but also income.

Unfortunately, there is no such thing as a push button article marketing solution. So long as you put out quality relevant material that relates to your field of expertise you will be found by website owners that are looking for expert and relevant content for their site.

About the Author:
Barry Walls article marketing course has developed into what many internet marketers are calling the fastest day job killing program online ever. His training course and forum show experienced and new people alike how to make full time incomes in weeks, not months, using his article writing course

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